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Monthly Archives: February 2017

What Makes a Good Business Logo

One of the most essential aspects of starting a business is designing a logo. An effective logo helps in branding a business and is a great marketing tool. That said, it is utterly important to ensure that the necessary characteristics of a logo are taken into consideration when coming up with the logo design. While […]

Basic Colour Theory

A logo plays an important role in creating a brand for a company. It visually represents the business and the colours used provide important information about the company. It conveys the core identity of the business to the audience. That said, it is essential that the design of the logo is well-thought of, from the […]