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Category Archives: Target Audience

What Is SEO and Why Is It So Important?

Major search engines like Google have what’s called primary search results, a list of sites returned after a query is fed into the search bar. The items on the list include web pages, local listings and videos. The results are ranked according to what the search engine thinks is relevant to users. A number of […]

How to Design for a Particular Target Audience

A product is not meant for everyone; there will only be a certain segment of the population drawn to it, and businesses need to focus on that target audience. One of the major aspects of specific targeting is design. A website dedicated to women’s products should appeal to that specific demographic, but how can that […]