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4 Attributes an eCommerce Website Must Have

You’re going to need an ecommerce site to do just that. It’s the platform where the business of buying and selling happens. For such transactions to occur, however, the website must be engaging and enticing to shoppers and consumers. This is...

0 By Your Online Presence

May
15

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What Is SEO and Why Is It So Important?

Major search engines like Google have what’s called primary search results, a list of sites returned after a query is fed into the search bar. The items on the list include web pages, local listings and videos. The results are ranked according to...

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May
5

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How to Design for a Particular Target Audience

A product is not meant for everyone; there will only be a certain segment of the population drawn to it, and businesses need to focus on that target audience. One of the major aspects of specific targeting is design. A website dedicated to women’s...

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April
25

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What Makes a Good Business Logo

One of the most essential aspects of starting a business is designing a logo. An effective logo helps in branding a business and is a great marketing tool. That said, it is utterly important to ensure that the necessary characteristics of a logo are...

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February
10

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Basic Colour Theory

A logo plays an important role in creating a brand for a company. It visually represents the business and the colours used provide important information about the company. It conveys the core identity of the business to the audience. That said, it is...

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February
3

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Choosing fonts and colours that suit your brand

The best logo should reflect the brand and represent the company in the best light. It must have colours and fonts that fit the brand as well. But how do you choose the right colour and font? Two things: 1. Colour conveys or inspires emotion. 2....

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January
20

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Graphic Design Trends: How They Evolved Over the Years

As a means of communication through words or images, it is only natural for graphic design to evolve in the same way that human communication develops and changes over time. Its evolution also stems from the fact that an effective graphic design...

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January
13

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How Often Should I update My Website?

When it comes to updating your website, there are no rules. That might seem slightly redundant but the truth is you just need to be aware of what your industry is doing online and compete. There is no harm in taking a look at web design latest trends...

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December
16

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