One of the most essential aspects of starting a business is designing a logo. An effective logo helps in branding a business and is a great marketing tool. That said, it is utterly important to ensure that the necessary characteristics of a logo are taken into consideration when coming up with the logo design. While it can be tempting to include many elements and colors associated with a product, service or company, there are existing simple logos that could connect with their target market and could move their audience with their simplicity in design, such as Apple, Inc. Starbucks, Coca Cola and the famous “I Love New York” logo.
Are you a start-up business owner trying with a goal of making it big in the industry or an entrepreneur with an existing logo that needs a makeover? Here are some of the elements that make an effective logo for your business.
For a logo to be effective, it is important to stand out from the rest. While imitating existing logos can attract attention, it is not more of a negative connotation. Good logo designers know that it is important to think out-of-the-box. This may mean coming up with a logo that is not connected to the product or service being offered by your company and still creating a brand that will identify with the customers. Case in point, the logo of Apple, Inc. that sells computers and mobile devices does not have computers nor smartphones in its logo. However, if people see a logo with an “apple” in gray tone, they know that it is the famous mobile and computer distributor.
- Adaptability and Flexibility
When designing a logo, the colours and font used should be well-thought of to make it interesting and easy to read. This means that whatever medium is used, the logo remains readable and legible. The font should maintain its readability when it is adjusted to fit letterheads, business cards and smaller device screens. Moreover, it should still be distinct and visible even in black and white since there will be times when you might need to photocopy an important document on your business letterhead.
Logos should be designed in such a way that there is a balance of being simple and unique. While your logo should be eye-catching, it should not be one that will require the audience to analyse what the logo is all about. One classic example is the FedEx logo. It is simple yet the design uses negative space to add an arrow to imply speed, direction and precision. The colour of the “Ex” also changes depending on the shipping type, which is also practical and functional.
- Values and Culture Promotion
Successful companies have its goals, values and culture. These factors should be represented in the logo to create brand recognition and authority in the business. If the business or organisation is for a law firm, a colourful logo might not be appropriate. Conversely, if the logo is for a children’s television network, it should have vibrant colours and not be too formal or serious.
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