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Basic Colour Theory

A logo plays an important role in creating a brand for a company. It visually represents the business and the colours used provide important information about the company. It conveys the core identity of the business to the audience. That said, it is...

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Choosing fonts and colours that suit your brand

The best logo should reflect the brand and represent the company in the best light. It must have colours and fonts that fit the brand as well. But how do you choose the right colour and font? Two things: 1. Colour conveys or inspires emotion. 2....

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