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How to Design for a Particular Target Audience

A product is not meant for everyone; there will only be a certain segment of the population drawn to it, and businesses need to focus on that target audience. One of the major aspects of specific targeting is design. A website dedicated to women’s products should appeal to that specific demographic, but how can that […]

What Makes a Good Business Logo

One of the most essential aspects of starting a business is designing a logo. An effective logo helps in branding a business and is a great marketing tool. That said, it is utterly important to ensure that the necessary characteristics of a logo are taken into consideration when coming up with the logo design. While […]

Basic Colour Theory

A logo plays an important role in creating a brand for a company. It visually represents the business and the colours used provide important information about the company. It conveys the core identity of the business to the audience. That said, it is essential that the design of the logo is well-thought of, from the […]

Choosing fonts and colours that suit your brand

The best logo should reflect the brand and represent the company in the best light. It must have colours and fonts that fit the brand as well. But how do you choose the right colour and font? Two things: 1. Colour conveys or inspires emotion. 2. Font draws or turns the eyes, and creates the […]